About alevate Food Supplements:

alevate is a premium brand committed to supporting your health journey through high-quality, nutrient-rich food supplements. Our mission is to help you unlock your body’s potential by offering products that deliver essential vitamins and minerals derived from nature’s finest ingredients. We believe in the power of whole food nutrition, which is why we encourage you to "Eat the Rainbow"—incorporating a variety of colorful, nutrient-dense foods into your diet for optimal health and wellness. Whether you're looking to boost your energy, enhance your immune system, or maintain overall vitality, Elevate has you covered with natural, clean supplements that are as vibrant as the fruits and vegetables they’re inspired by.

The Challenge:

While Elevate’s supplements are created with the finest ingredients to offer a range of health benefits, the brand faced challenges in communicating its vibrant, holistic approach to nutrition. The existing branding and packaging were outdated and lacked the energetic, colorful aesthetic that matches the ethos of the brand. It needed a design that reflects both the vitality of the products and the message of living a balanced, healthy life through food.

Solution:

As a brand designer, I collaborated with Elevate to bring their vision to life with a refreshed, dynamic visual identity that encourages people to embrace a colorful, wholesome lifestyle. We crafted a new logo, vibrant color palette, and modern typography that reflect the essence of vitality and natural wellness. The updated branding highlights the rainbow of nutrients in Elevate’s supplements, inviting consumers to experience the benefits of a well-rounded, nutrient-rich diet.

For the packaging design, we created a modern, sleek look with vibrant imagery of colorful fruits and vegetables to evoke the feeling of freshness and health. Clear, clean labeling was prioritized to ensure ease of use and highlight the specific benefits of each product. Eco-friendly materials were also used to align with Elevate’s commitment to sustainability, ensuring that the brand stands for both health and environmental responsibility.

The new identity and packaging now communicate the core message of Elevate: vibrant, balanced health through the power of nutrition. With the new design, Elevate's products are positioned to stand out in a competitive market while inspiring customers to live healthily and "Eat the Rainbow."

Client: Elevate Food Supplements
Project Scope: Visual Identity & Packaging Design
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